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Small Giants: Companies That Choose to Be Great Instead of Big

Small Giants: Companies That Choose to Be Great Instead of Big
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Author(s): Bo Burlingham
Publisher: Portfolio Trade
Paperback: 268 pages
Language(s): English
ISBN: 1591841496
Published On: 2007-03-27
Studio: Portfolio Trade
Product Description
Its an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives.

In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingermans Community of Businesses, including the world-famous Zingermans Deli of Ann Arbor.

Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.

Small Giants is a finalist for the Financial Times / Goldman Sachs Business Book of the Year Award

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Customer Reviews
"Business Charisma (Mojo)"
Written By: Craig Frooninckx
Bo writes case studies on a select group of successful Small Giants in America. Taken time to detail what makes these companies and often the founders such a success. He calls it their Mojo, it's the little details that make the difference between their success and just being another business in the crowd. I learned more about some of the companies that I was already familiar with and about new ones that I never heard of. Learning new ways to handle my business, employees, clients and shareholders. In the end the biggest lesson was never lose sight of why you are in business and remember that the business provides the method to achieve that goal.
"Small Giants gives BIG ideas!!"
Written By: Davene LoVaglio
What a great gift. My husband and I own a small business that thankfully is growing great! But we both want to be sure we don't grow too big. On ideas to keep the business small but make it GREAT, I bought him this book. He can't put it down. We have now even purchased two bookmarks and read it together. Great ideas and very motivational!
"Good case studies, reaffirming stories of small business success"
Written By: Jack Dharma
Well-written proof that success and satisfaction can be had without excessive growth and while supporting the community that fostered that success. Focus on Clif Bar, Anchor Brewing and Righteous Babe. Inspiring ideas for the New Rich set.
"Great Case Stuides for Building a Great Company"
Written By: Aaron Masih
Bo Burlingham has done a great job assembling a group of companies that shunned the normally accepted path of explosive growth in order to truly be great at what they do. The variety of companies and industries profiled are helpful for CEOs of any size firm in nearly any vertical to take nuggets of wisdom from each and piece together focus areas for transforming and "culturalizing" their business. While not a recipe for success, "Small Giants" instead provides useful insights that can be used as a catalyst for change in an organization.
"Awful book !!!"
Written By: V. Bansal
Small business owners may associate themselves with the stories in this book but that is all who should read this book. It is not for general reading. One very shameful point I noticed in this book is the special mention when the business owner was a Jew. He specifically mentions it if not obvious from the name of the business owner (in the case he/she happens to be a Jew). Shame.
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